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U.K. class actions report overview:
- Who: U.K. Firm Portland Communications conducted a study about different aspects of class action lawsuits.
- Why: The firm found that British consumers know very little about how class action lawsuits work but would be willing to join one.
- Where: Portland Communications surveyed more than 2,100 U.K. consumers.
A U.K. firm recently released a new study that shows that British consumers know very little about how class action lawsuits work, but, when asked, most said they would be willing to join one.
Portland Communications, a firm specializing in legal communications and strategy, surveyed more than 2,100 U.K. consumers, finding that:
- 60% would be willing to take part in a claim against a company whose actions affected them
- 55% said they would take part in a lawsuit against their own employer
- 50% said they’d join legal action if they’d been overcharged because of a lack of information
Portland’s third annual study noted four key points, according to a summary on its website:
- Trust and confidence in class actions remain relatively low in the U.K. compared to the United States.
- The willingness of U.K. and U.S. consumers to sign up for class actions remains high, and the public is increasingly willing to boycott companies accused of breaking the law.
- Appetite for competition claims among the general public is also high, with a relatively high understanding of how a company’s actions affect prices paid by consumers.
- The general public accepts litigation funding as a necessary aspect of bringing class actions.
More people likely to join U.K. class actions in energy industry, report finds
The study noted that people were more likely to join a lawsuit against the energy industry over any other, followed by financial services, healthcare, technology and education.
Furthermore, the study noted the potential reputational harm companies could endure if they were shown to have committed illegal acts. According to Law360, a majority of those surveyed would not work for a company that had engaged in illegal activities, and a third of those surveyed would post about the case on social media if they were affected.
However, only 20% of those surveyed said they knew what class actions were.
A similar report in 2021 showed a spike in U.K. class actions. The CMS European Class Actions Report showed the number of class action lawsuits filed increased by more than 120% between 2018 and 2020.
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