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What is This Claim About?
Group actions against Oracle and Salesforce have been filed for the alleged use of tracking cookies to collect and sell private user information to third-party advertisers.
The class action lawsuits claim that the General Data Protection Regulation (GDPR) in Europe and the U.K. have been violated.
Who’s Eligible?
If you are a user of Oracle or Salesforce, you could be eligible to join the class action lawsuits.
How Much Compensation Will I Receive?
If the class action lawsuits are successful, Class Members could receive compensation. The amount is currently unknown, but a total of up to €10 billion (about £9.1 billion) is projected.
The final amount of compensation will be determined by the courts.
How Do I Join?
Contact the following representing law firms for information about joining the Oracle class action lawsuits.
bureau Brandeis (For claimants in the Netherlands)
Cadwalader (For claimants in England)
More law firms may be added.
Oracle and Salesforce have been the targets of class action lawsuits filed over the reported breaches of the General Data Protection Regulation (GDPR).
Group actions in England and the Netherlands claim Oracle and Salesforce are guilty of violating the GDPR by harvesting user’s personal data without consent and are seeking billions in compensation.
According to TechCrunch, the Oracle and Salesforce group action was launched by the nonprofit organisation The Privacy Collective after allegations of the companies’ use of third-party tracking cookies to collect and sell personal information by using online ads selectively targeted to individuals. The Privacy Collective keeps an eye on firms that use third-party cookies for selective advertising.
The Oracle group action in England over GDPR violations might face some challenges because there are not regular guidelines in place for group actions seeking damages for rights violations, but the standards are rapidly developing, TechCrunch says.
The GDPR allows individuals to take exclusive action and backs third parties’ claims for amends on behalf of the individuals.
The U.K. Oracle class action lawsuit is being financed by Innsworth.
In the Netherlands Oracle class action lawsuit, all Dutch users who had their private data gathered and sold to third parties without their consent will be represented in the District Court of Amsterdam.
Forbes reported that the Oracle and Salesforce group action claimants allege the tech companies tracked their online activities and auctioned off their personal information to advertisers, thus executing GDPR violations.
If the Oracle and Salesforce group actions are successful, the claimants may be compensated up to €10 billion (about £9.1 billion) by the courts.
While Oracle and Salesforce are under fire for GDPR violations, many other firms also use cookies to track online users.
It is alleged that Oracle and Salesforce used BlueKai and Krux third-party cookies to surveil and collect personal information.
Tech Radar reported that the companies gathered unsuspecting users’ age, financial information, gender, interests, locations, relationship status information and more.
The third-party tracking cookies are hosted on largely popular websites such as Amazon, Reddit and Spotify.
Oracle and Salesforce allegedly collected users’ personal data and built individual profiles without users’ knowledge or consent. The personal profiles are then used to target personalised ads to the user after Oracle and Salesforce sold the information to third parties.
The Oracle group actions claim that the gathering of personal information is sold to advertisers in real time, making it impractical and nearly impossible to obtain lawful consent from users.
The GDPR is a guideline for online user protections, according to Wired.
GDPR violations happen when organisations take personal information without the consent of users. Personal information encompasses anything from name or location to an IP address, and the GDPR protects how firms can use this information.
In the European GDPR rules, citizens must consent to have their personal data used, so for the Oracle and Salesforce users in the Netherlands group action, claiming GDPR violations might be clear cut.
The Oracle and Salesforce group actions will focus on these specific GDPR violations in hopes of the courts ruling in their favour.
One group action claimant discussed her opinions in a telephone call with TechCrunch.
“There is, I think, no way that any normal person can really give informed consent to the way in which their data is going to be processed by the cookies that have been placed by Oracle and Salesforce,” Rebecca Rumbul said.
“When you start digging into it there are numerous, fairly pernicious ways in which these cookies can and probably do operate — such as cookie syncing, and the aggregation of personal data — so there’s really, really serious privacy concerns there,” Rumbul added.
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